Sir Richard Branson has modeled an unconventional leadership approach that has attracted a cult-like following, as evidenced by some of his best-sellers -- Like a Virgin: Secrets They Won't Teach You at Business School and, of course, Screw Business As Usual.
While his most valuable lessons are too numerous to list for one article, three really stand out for me (cited below). They have to do with understanding the human experience at work -- that there are certain traits people are innately wired to receive by their leaders in order to feel valued as workers and human beings.
Richard Branson understands that when his employees' needs are met on a human level, it ultimately impacts his businesses to a greater degree.
He should know. These are his principles for success, and they've obviously worked for him. According to Forbes, he is now worth over 5 billion US dollars.
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